Managing the Potential Risks of Marketing Job as a LADY
As employment is now the scarcest commodity in Nigeria, the few vacancies that get advertised are mostly in the line of marketing and as graduates are forever eager to bid unemployment farewell, they jump at this opportunity. Most organizations today employ young graduates as marketers or sales executives because they know marketing involves activeness and vibrancy. In the world of marketing today, the ratio of female to that of male remains outrageous due to their natural physique and the result it’s capable of bringing among others.
As a lady engaged in a marketing job, there is a lot to be recorded on the job in terms of disappointment, harassment, insults, abuse, etc. The reason behind all these is not far-fetched; the lady is the one moving around from one place to another to meet people in their comfort zone, to disrupt the flow of their activities, to gain access into a strong domain, to secure/tighten the bond between herself and her prospects in order to sell her product/service.
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In the real sense, men (mostly) tend to abuse this situation by turning the table around and placing their own cards on it. Some of them are kind enough to give the lady a fair hearing before changing the topic of discussion and setting their own personal terms and conditions while some would practically bring themselves close enough to touch some private/secluded parts of a lady, even to the extent of applying force and quoting the common phrase; “back for ground, money for hand”. But in all honesty, is the money actually going into the lady’s purse?
In the real sense, men (mostly) tend to abuse this situation by turning the table around and placing their own cards on it. Some of them are kind enough to give the lady a fair hearing before changing the topic of discussion and setting their own personal terms and conditions while some would practically bring themselves close enough to touch some private/secluded parts of a lady, even to the extent of applying force and quoting the common phrase; “back for ground, money for hand”. But in all honesty, is the money actually going into the lady’s purse?
Another set of people (men in particular) tend to see themselves as superior the moment someone is in need of something from them. They don’t mind what comes out of their mouth and they tend to be ordering such person from one pillar to another post. This is simply because they feel they are doing the person more good than what the person is offering them.
Imagine a situation where a young lady resumes to a client’s office by 8:00am every morning in order to get his payment and the client still feels it is within her job jurisdiction to serve him breakfast before signing the cheque. Some clients would even order the marketer to meet up with them in some odd places – hotels, private homes, bars – precisely at odd hours too. They just feel like the marketer is under their mercy and should always dance to their tune, thereby making the marketer feel less of herself. It takes wisdom, smartness and professional skills to manage all of these situations well.
Other cases are when you walk up to some people to tell them about your good/service and they tell you straight to your face that you haven’t found a job yet, you should try doing something more meaningful with your life, your company/organization is just using you as an official prostitute, etc. These people seem to be forgetting that marketing is one of the highest paying jobs because the marketer decides how much he/she earns aside the fact that it is very time-demanding, stressful, and sometimes discouraging when disappointment sets in.
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Due to the aforementioned, here are some basic tips that can be helpful as a lady in managing the potential risks of marketing job;
- Proper training and self- acquired skills.
- Good communicating skills.
- Reading books on marketing and communication.
- Moral and descent dressing.
- Ability to read facial expressions and body languages.
- Applying both logic and emotion in selling.
- Pairing up with a male colleague/marketer.
- Staying in control of your own emotions and feelings.
- Having pride in your profession.
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