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Managing the Potential Risks of Marketing Job as a LADY

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Research has shown that marketing is one of the toughest job anyone can be engaged in today anywhere in the world. In simplicity, the task of marketing involves the marketer getting it right - knowing where and when his/her product or service is most needed. It is indeed a job that challenges the physical, psychological, social and emotional ability of an individual as it takes the person out of his/her comfort zone. As employment is now the scarcest commodity in Nigeria, the few vacancies that get advertised are mostly in the line of marketing and as graduates are forever eager to bid unemployment farewell, they jump at this opportunity. Most organizations today employ young graduates as marketers or sales executives because they know marketing involves activeness and vibrancy. In the world of marketing today, the ratio of female to that of male remains outrageous due to their natural physique and the result it’s capable of bringing among others. As a lady engaged in a mar

Ten Signs Economic Recession Still Dwells in Nigeria

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Economic recession as caused by either internal or external factors usually comes with many acquaintances that make it dwell longer than anticipated in any country. From a realistic point of view, there are several predictors or signs that showcase the presence of economic recession in a nation. These signs may/may not be easily noticed for a layman but he/she could make a proper distinction between the prior experience and the days of economic recession. This in itself makes it imperative to say layman feels the effect of economic recession without knowing what to attribute it to while the economic practitioners that are concerned with the happenings in any society would see the signs as a confirmatory effect of the economic recession. Significantly, the signs are highlighted below for further discussion; Fluctuation in prices of goods and services. Fluctuation in exchange rates per minute. Loss of monetary value. High cost of living. Low standard of living as a result of

What Boko Haram Sect has Successfully Proved So Far in Nigeria

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At the mention of Boko Haram sect operations in Nigeria via any news platform today, what pops in peoples' head is another bizarre occurrence - massive destruction leaving occupants of the affected area in fear, tears and agony. This feeling has engrossed the minds of Nigerians as far back as its early occurrence in 2007 till this present time. This sect name "Boko Haram" literary meaning western education is a sin has proven so many things through Western education in Nigeria. The extent at which this sect has wrecked havoc remains frontline amidst earlier actions of other insurgencies/civil wars in Nigeria. In light of these, it is worthy to enlist what Boko Haram Insurgencies have successfully proved so far in Nigeria. They "Boko Haram " are more strategic than the Nigerian army - the most feared military squad in Africa.  They are more knowledgeable of the nooks and crannies that link to Nigeria than Nigeria itself. They are well equipped with a

Why Query Indigenous Morals, when the New Trend Drag Morals in the Mud

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As early as the millennium, there lies significant alteration in the way and manner people (youths) think, act and react towards things. A lot of factors can be considered as the causes of these significant changes viz; Globalisation, Modernization, Culture Contact, Education, Technology... Obviously, trends today seems different from how we were brought up because it drag  morals in the mud. These trends have, therefore, necessitated old fashionistas or strong believer of indigenous way of life to be seen and tagged with different names; Archaic, Old fashioned, Out of touch folks, Spiricoco i.e. pious Local i.e. not in vogue, and any other word you can think of. However, no matter what you call or think of me, it won't stop me from saying what's on my mind. It's just who I am. The rate at which we (youths) now paint immorality is so lovely that if David was in this century, he will do more than what he has done without remorse. It is so bad that we now wis

Weighing the Chances of Achieving Secession in Nigeria

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Today in Nigeria, from the East to the North and from the South to the East drums of secession seems to be louder and louder by the day. Among the regions, the paramount advocate of this goal from time immemorial in Nigeria were the Easterners for various reasons under the household name "Marginalisation", "Underdevelopment", "Segregation" and so on.  Lately, as read on naij.com - Adeyinka Grandson (President of the Young Yorubas for Freedom) advocated for the independence of the Oduduwa republic which is also similar to the notion of Opeoluwa Akinola at a press conference held in Lagos. This in itself also corroborates with the insecurity of Easterner's in the North having heard Arewa group declared October 1st, 2017 as the deadline for all Easterner's to vacate the North. For reasons best known to them, the pronouncement has raised another controversial statement implying "the Northerners are tired of tolerating the Easterners"

Why Real Madrid FC Remains Unstoppable under the Reign of Zinedine Zidane Today

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Real Madrid football club is arguably one of the best (if not the very best) team playing the most-sort after sport "football" by history and in this present dispensation under the management of legend player Zinedine Zidane. By history, Real Madrid FC is known for its long reign of dominance in the game of football as a result of the quality of players and coaching crews at their disposal. In simplicity, Real Madrid FC is a club where "Stars", "Legends" from various position come to ply their trade. This is why remarkable names in the World of football have passed through the club; Alfredo Di Stefano, Raymond Kopa, Ferenc Puskas, Ronaldo Delima, Figo, Raul, Beckham, Roberto Carlos, Casillas,  Leo Beenhakker, Luis Carniglia, Miguel Munoz, Del Bosque, Pellegrini, Mourinho, Ancelloti, and now Zidane popularly called Zizou. Noticeably, the reigns of these players/coaches showers accolade on them individually and collectively as well as producing a lot

How the Neymar Transfer Factor Would Change the Fate of Football

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Neymar da Silva Santos Júnior, also known as "Neymar Jr." or "Neymar" is arguably one of the best-attacking midfielders in the game of football today destined for greatness from his Santos days up until this present time. Over the years, he has achieved so many if not all (except the most prestigious individual award as the best player in the World) nationally and internationally. Without exaggeration, he has won a lot of trophies/awards as young as he is in Brazil's name, Santos', and Barcelona's (All hopes high, more glory will be recorded in his new home) worthy of reckoning. At home, Brazil, he has won a lot of individual honors - Golden Ball, Silver Ball, Bronze Shoe, Puskas Award, Samba Gold, Young Player of the Year (2011)- while developing as a full-fledged player. Prior to his encounter with Barcelona, he was a crucial team player in his days at Santos leading them to win league titles and also compete in an international level "Fifa C